Accelerate to Zero
campaign creative direction
With a 2050 goal of carbon neutrality, companies, countries, and individuals are seeking data to better inform their journey to net zero. S&P Global Sustainable1 offers a single source for sustainability intelligence. Opportunities for emission reduction can be found in every industry and area of the world. For this campaign, we highlight the magnitude of this goal with photography and footage featuring areas of opportunity and risk, all with the centralized focus of “zero”.
Art Director: Yu Bando-Mooney
Copywriter: Steven Lombardi
Agency Partner: Dog & Pony Studios