ALLIANCE FRANÇAISE
hand-drawn typography, copywriting, and print advertisements
One doesn’t need to travel thousands of miles across The Atlantic to get a taste of French culture. The Alliance Française is a cultural center in the Twin Cities, home to international events and exchanges. With more presence in Minneapolis and St. Paul through print advertisements, membership to the AF increases. This helps to promote French language, Francophone cultures and its unique programs. Emphasizing the “French meets Midwest” idea, these hand-drawn pieces relate “Something French” to “Something Familiar”. Beautiful and well-worn historic cities in France inspired a weathered look for the typography.
