target + Instacart
experiential design
To drive awareness of Target’s Instacart partnership, a branded food truck brought festive flavors to downtown Chicago and suburban Target stores, serving free, Target-crafted holiday recipes made with ingredients from Target. Guests received complimentary meals along with a recipe book featuring an exclusive Instacart coupon. The experience was elevated with holiday carolers at the downtown activation and live reindeer for kids to pet at store locations. By blending seasonal magic with everyday convenience, the campaign sparked brand love, drove Instacart sign-ups, and amplified social media engagement.
