Made By Design

digital art direction
A new owned brand for Target that elevates everyday basics without breaking the bank. 750+ simple, beautifully-designed (and unbelievably affordable) pieces can elevate every room. This Made By Design digital lookbook teases the brand launch by highlighting thoughtful design details across different categories within the line. With product-as-hero photography, the aesthetic is intentionally simple since these items are intended layer in with any home style.