PLATTS DIMENSIONS PRO

campaign creative direction
S&P Global Platts is a leader in commodity price reporting. A relaunch of their premier price reporting tool features new product architecture and offers resources for additional audience segments. Along with the relaunch was a rename: Platts Dimensions PRO; to speak to the platform’s fully integrated view. S&P Global Platts premiered a campaign to build excitement for “PDP” among existing users, prospects, and employees. Kinetic type speaks to the multi-dimensional data that Platts provides, with motion and speed representing the timeliness and accuracy of information.

Laura Fernaine Platts Dimensions Pro
Laura Fernaine Platts Dimensions Pro
Laura Fernaine Platts Dimensions Pro
Laura Fernaine Platts Dimensions Pro

Art Director: Yu Bando-Mooney
Senior Designer: Katie Pettitt
Copywriter: Steven Lombardi
Motion graphics animation: Robotic Raptor