S&P Global SEEK & PROSPER
campaign creative direction
The Seek & Prosper campaign is S&P Global’s first fully integrated global marketing initiative, uniting all five divisions under a single, cohesive brand message. Rooted in the company’s purpose to Accelerate Progress, the campaign highlights the power of Essential Intelligence—demonstrating how deeper insights, unique connections, and a more expansive perspective enable visionary decision-makers to drive meaningful change. By aligning marketing efforts across the enterprise, the campaign strengthens brand familiarity, amplifies impact, and reinforces S&P Global’s role as a trusted partner in solving the world’s most complex challenges. A data-driven, customer-centric approach ensures that Seek & Prosper resonates both at the enterprise level and within division-specific initiatives, enhancing consideration and conversion. Recognized with multiple industry awards, the campaign showcases the profound power and potential of S&P Global’s expanded portfolio.
Created as part of The 199, S&P Global’s in-house creative agency, in collaboration with many talented designers, art directors, and writers.