Target Sensory Friendly
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8.7 million children live with sensory-related disorders, and in turn have problems with anxiety, an inability to focus, developmental delays, and social delays. There are certain types of products that are known to provide comfort or security to these children, and that’s where’s Target’s Pillowfort Sensory Friendly line comes in. Comparable items on the market are incredibly expensive and out of reach for many parents. Target has found a way to not only bring these items to families at a great price, but also design them to be fun and stylish, and not look too medicinal. This digital experience keeps with the spirit of Pillowfort and Target while still highlighting the technical features and benefits of the items that parent's are looking for. Guest Response has been overwhelmingly positive for this product line, with an average review score of 4.5 stars across the assortment, in additional to plenty of social media love and positive PR support.
