Target Sports

experiential design
Target wanted a way to engage with baseball fans prior to Minnesota Twins games. The "tube" structure was built to sit outside the stadium on a plaza and host activations for fans making their way to Target Field. Various activities would take place at Target on the Plaza, rotating throughout the season. Fans can decorate a baseball cap, interact with team mascots, get their picture mocked up on a faux jumbotron and more. Additionally, two touch screens on either side of the activation are a perfect place for interactive games such as "Are You Smarter Than an Umpire?" Target-branded giveaways were popular among fans. No one can resist sporting a mini foam finger.