TIDE & GAIN
experiential design
Proctor & Gamble wanted a street-sampling event in New York City to get Tide Pods and Gain Flings laundry detergent in the hands of commuters in a fun and engaging way. A team of brand ambassadors positioned themselves near busy Grand Central Terminal wearing branded outfits and giant bubble-producing backpacks. They popped into the crowds and started sampling, ultimately handing out 39,000 Pods and Flings. Engagement was high thanks to the fun kids and adults were having with bubbles floating around the streets.
